MEEQ – Flagship of Fun at Westfield Sydney

MEEQ’s flagship store in Westfield Sydney Central is a physical expression of everything the brand stands for: joy, curiosity, and a love for the wonderfully whimsical. More than just a toy or lifestyle store, MEEQ is a curated universe of comfort, nostalgia, and collectability.

With a cult-like following drawn to characters like Jellycat, Miffy, and Pusheen, the retail concept needed to mirror the imaginative world customers have come to adore online — but in real life.

A Visual Playground

The concept design by Elvin Tan plays on softness and surrealism, celebrating the sensorial thrill of discovering your favourite plush in-store. With pastel tones, organic contours, and cloud-like displays, every surface and shape works to pull shoppers into a world where “cute” is elevated into a lifestyle.

Trinity Shopfitting delivered on the dream with precision and polish, translating creative whimsy into a tangible, tactile shopping experience.

MEEQ in Motion

At 219 sqm, the space invites movement. Open-plan zones encourage exploration, while focal displays guide customers through a story of collectables and gifts. Each brand collaboration is given its own spatial identity while remaining part of a harmonious retail landscape.

MEEQ isn’t just visited. It’s wandered through.

A New Standard for Feel-Good Retail

With this debut flagship, MEEQ has redefined how “cute culture” can exist in physical retail. It’s not only about product — it’s about delight. The store offers a pause in the urban pace, delivering a sensory experience designed to enchant and uplift.